Food Technology - 2007 IFT Media Kit

Specifications & Materials
Food Technology Inserts | Banner Ads

Publication Trim Size:

8-1/8” x 10-7/8”

Binding: Perfect bind, jog to the head
(Exception: INSIDE IFT show daily is saddle-stitched)

Live Matter: Keep live matter at least 1/4” from trim-size edges and 3/8” minimum from gutter for spread ads. Publisher cannot assure results on across-gutter text/graphics placement.

Required Materials*:
*Materials not submitted to these specifications are subject to review, and may be rejected.
  1. CD containing the following:
    a. InDesign, Quark Xpress, press-optimized pdf, pdfx1a, or PageMaker layout file
    b. Linked high-resolution (300 dpi minimum) graphics files in appropriate Photoshop or Illustrator .TIF or .EPS format
    c. Folder containing all fonts used in layouts. Graphics must be in CMYK mode or grayscale
  2. Label on CD or other documentation stating program/version, file name(s) with extension(s), contact name, and phone number
  3. Press-quality contract proof such as Digital MatchPrint or Fuji FinalProof must be included for all color ads, at 100% size, with crop marks to show exact position/crops

Alternative Materials: A press-optimized PDF or PDFX1a, plus a contract proof as above. If no contract proof is furnished, one will be made from these materials, incurring a non-commissionable production charge of $30. Please submit to James Baran, Director of Publications Production, via e-mail at jjbaran@ift.org, or on CD to the mailing address below where contract proofs should be mailed.

Food Technology Magazine
Institute of Food Technologists
525 W. Van Buren Street
Suite 1000
Chicago, IL 60607-3830

Film: Film negs are not accepted. Submit only electronic files on CD or via e-mail.

Production Charges: When materials are submitted without a contract proof, publisher will produce a press-quality color proof from materials submitted and will invoice a non-commissionable $30 production charge. All production charges are non-commissionable.

Match-color Ads: All IFT publications are printed CMYK, 4-color process. Advertisers submitting ad materials using or specifying colors from the Pantone® Matching System (PMS®) are advised that we will convert those inks to their CMYK equivalent values. IFT publications do not use metallic inks.

Printing Method/Stock: Printed offset, Web-fed on 50# machine-coated body stock. Covers on 100# coated web stock.

Alterations to Materials: Requests for minor changes to existing/on-file materials will be reviewed on an individual basis. Depending on how the original files are set up, it may not be possible to make some changes, and therefore new materials may be requested.

*Materials not submitted to these specifications are subject to review, and may be rejected.
 
Display Ad Dimensions
Ad type in. (width x depth)
Cm (width x depth)
Full-Page Bleed 8.375 x 11.125 in.
21.2725 x 28.2654 cm
Full-Page non-bleed 7.3125 x 10 in.
18.5738 x 25.4 cm
Full-Page Spread Bleed 16.5 x 11.125 in.
41.9157 x 28.2654 cm
Full-Page Spread non-bleed 15.625 x 10 in.
39.6875 x 25.4 cm
Junior Spread Bleed 16.5 x 5.5 in.
41.91 x 13.97 cm
Junior Spread
non-bleed
15.625 x 4.875 in.
39.6875 x 12.3825 cm
2/3-Page Bleed 5.25 x 11.125 in.
13.335 x 28.2654 cm
2/3-Page
non-bleed
4.8125 x 10 in.
12.2238 x 25.4 cm
1/2-Page Vertical 3.5625 x 10 in.
9.0488 x 25.4 cm
1/2-Page Island 4.5 x 7.5 in.
11.43 x 19.05 cm
1/2-Page Horiz. Bleed 8.375 x 5.5 in.
21.2725 x 13.97 cm
1/2-Page Horiz.
non-bleed
7.3125 x 4.875 in.
18.5738 x 12.3825 cm
1/3-Page Square 4.8125 x 4.875 in.
12.2238 x 12.3825 cm
1/3-Page Horizontal 7.3125 x 3.25 in.
18.5738 x 8.255 cm
1/3-Page Vertical 2.3125 x 10 in.
5.8738 x 25.4 cm
1/4-Page Square 3.5625 x 4.875 in.
9.0488 x 12.3825 cm

Policies

Advertising: Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisements printed, and also assume responsibility for any claims made against the publisher. The publisher reserves the right to reject any advertising.

Cancellation: Cancellations must be submitted in writing no later than the published advertising space close date which is published in the editorial calendar.

Insertion Orders/Contracts: Advertisers or advertising agencies must provide written insertion orders, contracts, or confrmation notices prior to published space close deadlines.

General Rate: Advertising schedules are subject to published rates. Advertising will be billed at rates prevailing at the time of insertion. No cancellations are accepted after the space close date.

Short Rates and Rebates: Advertisers will be short-rated if, within a calendar year, they do not use the number of inserts upon which their billings have been based. Advertisers will be rebated if, within a calendar year, they have used sufficient additional inserts to warrant a lower rate than that at which they have been billed.

Commission/Cash Discount: 15% of gross billing to recognized advertising agencies on space, color, and position, provided account is paid within 30-days of invoice date and accurate materials are provided. No cash discount. There is no commission or production charges.

Creative Services: Creative services are available. Please contact your Account Manager for a quote.

Materials Storage: Advertising materials will be stored for a period of 12 months from date of first use. After this time, all materials will be destroyed. If advertiser/agency desires return of materials, a written request should be included on the original insertion order.

Insertion Orders, Contracts, and Shipping Instructions:

Send all contracts and insertion orders to: Darlene Hankes at dhankes@ift.org.

Send All Materials/Material Instructions to: James Baran, Director of Publications Production, at jjbaran@ift.org, Institute of Food Technologists.
525 W. Van Buren Street
Suite 1000
Chicago, IL 60607-3830
Phone: 312.782.8424
Fax: 312.416.7921


Insert Specifications for Food Technology Magazine

Quantity: 30,000

Maximum Stock Weight: 100# text on 25” x 38” basis. Must be suitable for offset backup. Perforations are allowed, but no embossing or foil-stamping.

Binding: Perfect bind, jog to the head.

Prebinding Preparation: Inserts that require folding will be billed at $250. Inserts that require additional prebinding or trimming will be billed at $5 per 1,000. Inserts requiring back-up must be shipped flat.

Live Matter: Keep at least 1/4” from the final binding/trim size edges.

Two-Page Insert: Must be furnished untrimmed and shipped flat. Minimum size to be 8-3/8” x 11-1/8”; maximum size to be 8-1/2” x 11-13/16”. In binding, 1/8” is automatically cut from the top and gutter; all excess incurs additional cost (see above). Minimum paper weight is 70#.

Spread Insert: Should be furnished folded 8-3/8” x 11-1/8”. This allows for 1/8” bleed at head, face, and foot for trim, and 1/8” for grind-off at the gutter. Flat measurements would be 16-3/4” x 11-1/8”. Do not furnish spread inserts flat. Allowances must be made for images and type that cross over the gutter grind-off on pages 2 and 3 (inside) of the insert. All type or critical live matter should be 1/4” inside the final magazine trim specs (distance is 3/8” on each page from the gutter fold of the insert).

Catalog Inserts: A bound in, 4-page insert receives a 30% discount on black and white earned frequency, and a bound-in 8-page insert receives a 40% discount on earned frequency.

Multiple-Page and Gatefold Inserts: Available on request; please call your IFT Account Manager at 800.IFT.FOOD (1.800.438.3663) or 312.782.8424 for information.

Back-Up Charges: One-page insert – $375; spread insert – $430. Back-up charges not subject to agency commission. Inserts that require backing-up must be shipped flat or will not be accepted.

Business Reply Cards: Preprinted, supplied BRCs are billed at 2/3-page black and white rate, and also count in determining frequency rates. Publisher-printed BRCs are quoted on request. Production charges are non-commissionable.

Inserts Shipping:
RR Donnelley
Attn: Cheri Tesch
100 Banta Road
Long Prairie, MN 56347

Please include magazine title and issue date for insertion.

Bill of Lading must identify each different insert in the shipment if more than one insert is shipped in a group, and must include quantities of each insert and issue dates of magazine to be bound in. Packages on pallets should also be so identifed.

Send 5 Copies of Insert to:
James Baran
Director of Publications Production
Institute of Food Technologists
525 W. Van Buren Street
Suite 1000
Chicago, IL 60607-3830

Insertion Order and Contract Mailing Instructions:
Send all contracts and insertion orders to:
Darlene Hankes
Food Technology Magazine
525 W. Van Buren Street, Suite 1000
Chicago, IL 60607-3830
Fax: 312.596.5669

Banner Specifications 
Dimensions: 468w x 60h pixels. Format: .GIF or .JPG (72 dpi, 256 colors). 
Size: 15K maximum
Link information: Every banner must have both a working URL and a text alternative (up to 60 characters)

 
Multi-Media Banners: .GIF animations are accepted, from single to infinitely looping banners. Flash banners are accepted, but must be built to handle tracking. Please see the Macromedia website (http://www.adobe.com/resources/richmedia/tracking/designers_guide/) for instructions on how to add tracking capabilities to your Flash ad. 
 
Send your banner artwork via e-mail to your sales representative or to James Giese at jhgiese@ift.org.

Food Technology Magazine