Food Technology - 2007 IFT Media Kit

IFT Food Expo Publications

Advertising in all three publications is your best route to achieving success through integrated marketing.

Food Technology Magazine
(pre-show, at-show, and post-show issues)
Readers eagerly await the pre-show issue, as it serves as their guide to the event. Since the pre-show and at-show issues are distributed at the Food Expo, your ad in these issues achieves maximum exposure. Food Technology magazine is the only publication distributed on the IFT Food Expo floor. See Editorial Calendar, specs and rates.

IFT Annual Meeting & Food Expo Program & Exhibit Directory
Since more than 85% of Food Expo attendees keep their copy of the IFT Annual Meeting Program & Exhibit Directory as a reference, your ad has a long shelf life. Advertising in the directory is your shortest and most cost-effective route to IFT Food Expo attendees with purchasing power.

INSIDE IFT Show Daily
The "show daily" covers late-breaking Food Expo news, highlights, and updates in three full-color issues, and gives your ad immediate, onsite impact. Delivered to attendees as they arrive at the IFT Food Expo, INSIDE IFT works hard to deliver your message.

Food Technology Magazine