Product Development
Food Technology readers seek practical solutions, applications, and innovations to specific product issues. These are the readers that buy and formulate ingredients into new food products.

Circulation Difference
Food Technology readers are paid members of the Institute of Food Technologists (IFT). This reader/member relationship enhances reader trust and publication credibility, as readers rely on Food Technology to keep them current on the issues that affect them.

Food Technology represents industry buyers and decision makers, delivering a unique circulation profile to advertisers. These influential practitioners actively seek innovations to ensure that their companies stay on the leading edge.

Editorial Excellence
Food Technology pursues issues that are critical to the industry, providing a "first point of reference" for best practices, reports, and applications. No other publication provides such breadth and depth on all aspects of food science and technology. Food industry professionals turn to Food Technology first for news about product development, innovations, ingredients, R&D, processing, and packaging.

Integration
Food Technology's 22,000 readers are food industry professionals that are seeking information about ingredients, product development, R&D, QA, and laboratory equipment and services. The IFT Food Expo^® is the world's largest annual ingredient and product development exposition, and Food Technology magazine is the official publication of this event.

Food Technology Magazine is Referenced in Media Worldwide...

ABC Chicago Tribune CNN Discovery Channel Dow Jones MarketWatch.com	Forbes.com New York Times U.S. News & World Report Wall Street Journal WebMD.com
...and countless other news outlets